Assad received his Bachelors of Commerce from Ryerson University and is a recipient of the Certified Human Resource Leader (CHRL), Certified Compensation Professional (CCP) and Global Remuneration Professional (GRP) designations.

Assad has over 17 years of HR and Total Rewards experience working in a variety of large Canadian and global organizations. His focus has been in Compensation and Total Rewards over the last 13 years in progressively senior roles working in a variety of different areas specializing in sales compensation, broad-based compensation, executive compensation and Total Rewards. Assad has had broad exposure working with some diverse client groups. His experience spans a variety of industries including telecommunications, financial services, pharmaceutical retail, entertainment, and most recently, technology and wellbeing. Assad currently is the Vice President and Head of Global Total Rewards for LifeWorks, a leading global, publicly traded, Total Well-being Company. In addition to this Assad is a Board member at WINS, a not-for profit organization that promotes diversity and inclusivity policies and programs in Canada as well as an advisory committee member at the Global Equity Organization.

Assad is married and has two boys. He loves spending time with his family, travelling and enjoying the outdoors with them.